It runs a ring of inauthentic coordinated activity on Facebook to artificially boost engagement, engages in the same outrage tactics, elevates the same hateful narratives, and promotes the same universe of bad faith actors that made Breitbart dangerous for advertisers.īut while the advertising industry considers Breitbart universally brand unsafe, Daily Wire enjoys relationships with the very ad exchanges that place a premium on brand safety. Like Breitbart, it produces little original reporting. Today, Daily Wire has become the 7th most popular publisher on Facebook, with more Facebook engagement on its articles than The New York Times, The Washington Post, NBC News and CNN combined. He quickly moved on, creating his own brand of alt-right bigotry with the plastic sheen of Ivy League respectability. He left the outlet in March 2016 - well before Election Day - leaving behind associations with Steve Bannon, Milo Yiannopoulos and others who would become toxic to brands in the coming years. It’s easy to forget that just five years ago, Shapiro was Editor-at-Large of Breitbart, the outlet that 4,000 advertisers permanently fled in the months after the 2016 U.S.
With Ben Shapiro at the helm, a Harvard man who just wants to have a nice, healthy debate with America using his SAT words, Daily Wire seems like a good place to hear “the other side” of the political spectrum. If you’re not paying close attention, Daily Wire looks like just a conservative news outlet with a mouthy host.
Daily Wire and the bottomless marketing funnel of bigotry It's not a news outlet - it's Breitbart all over again
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